When sales, warehouse and customer service use different information after wallpaper glue stock arrives, the result can be incorrect promises, mixing guidance and weak traceability. A launch kit keeps positioning, technical files, packaging, application instructions and after-sales workflow on one approved version.
Create a product and channel positioning sheet
Explain the confirmed use of each grade in 20kg bulk, repacking, OEM small packs or distributor stock. List approved packaging, available document routes and quotation conditions while avoiding unsupported certification, performance or local-stock claims. Sales staff should know which points require fresh factory confirmation.
Control technical document versions
Include the applicable TDS, MSDS, reference COA format and product and pack images, each with date and product relationship. A COA is a lot document; an old report is not fixed data for every future shipment. Check language and revision before external distribution.
Prepare mixing and sample-test cards
End-user guidance should direct users to the exact label or TDS ratio and record water, powder, addition order, mixing and rest time. A sample card should also capture wallpaper, substrate and environment. Do not promote one trial ratio, coverage result or open time as a guarantee for all conditions.
Connect packaging, lots and inventory
Images, barcode, pack size, outer carton, lot-code location and warehouse SKU must agree. When an OEM version changes, withdraw old material or mark the applicable lot. Sales and complaint records should trace to the shipped production lot rather than only a product name.
Define inquiry and complaint intake
Before launch, decide who receives quotations, samples, technical questions and complaints, which fields are required and how cases escalate. Hangzhou Karn supports factory product, sample and lot documentation; the distributor controls local language, channel compliance, inventory, end-user guidance and customer commitments.